I was not expecting Ron Sachs, founder and CEO of Ron Sachs Communications to be so charismatic and funny when he spoke to my Corporate Communications class a couple of weeks ago. I guess I was expecting the usual big-wig CEO whose agenda would have included the accomplishments and purpose of his/her own company. But Sach's agenda was far from this. His purpose was to reach and penetrate the heart and skills of the students, and he was successful. His main points during his presentation examined the different components of respecting yourself and respecting your audience. He encouraged us to set healthy patterns for ourselves professionaly by only selecting jobs we know will strengthen our career. He told us not to settle for less and don't waist out time in dead-end jobs. Also, he motivated us to take pride in presenting ourselves and our best work at all times. Sachs' over-arching theme informed us that as journalist we have the responsibility of either "safe-gaurding real communication or shepoarding the death of real communication", Sachs said. By "real" he meant traditional, personal, one-on-one contact that we no seldom practice possibly due to the instant gratification and convenieance of the internet and social media.
Sachs was able to speak to my class for about fifty minutes in which I think he was able to cover a lot. But one thing I always like to hear from employers is what they look for in employees. I wish I would have asked how applicants can make themselves stand out on paper? and What values and skills do they look for in potential employees? I know different companies and job responsibilities call for different skills and characteristics, but there are key details that catch the eye. I would like to know these details.
In all that Sachs covered during his visit I can take his advice in regard to, respecting your audience, and apply it to the quality of work I produce. I cannot cheat my audience on the messages and information I am accountable for relaying to them. Because my internship this semester is a bit unstructured, it has left me much time to focus on other homework and projects and not much time implementing activities I initialy ntended. But, I must uphold my obligation to the radio station, and produce deliverables in areas that I am responsible for. Most of all I need to make this experience work for me. I would like to walk away with a better understandimg of sales and the overall operations of a radio station. To achieve this I must take a active role in my experience.
Sachs was able to speak to my class for about fifty minutes in which I think he was able to cover a lot. But one thing I always like to hear from employers is what they look for in employees. I wish I would have asked how applicants can make themselves stand out on paper? and What values and skills do they look for in potential employees? I know different companies and job responsibilities call for different skills and characteristics, but there are key details that catch the eye. I would like to know these details.
In all that Sachs covered during his visit I can take his advice in regard to, respecting your audience, and apply it to the quality of work I produce. I cannot cheat my audience on the messages and information I am accountable for relaying to them. Because my internship this semester is a bit unstructured, it has left me much time to focus on other homework and projects and not much time implementing activities I initialy ntended. But, I must uphold my obligation to the radio station, and produce deliverables in areas that I am responsible for. Most of all I need to make this experience work for me. I would like to walk away with a better understandimg of sales and the overall operations of a radio station. To achieve this I must take a active role in my experience.
Ron Sachs was one of the most personable speakers that I’ve had an opportunity to come in contact with at the School of Journalism & Graphic Communications. By listening to him speak, I could easily tell that he was passionate about public relations and communication in general. I hope to one day be as enthusiastic in my job choice as him.
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